Programme overview

BAJMC(Bachelor of Arts in Journalism and Mass Communication) program is 4 Years (3 + 1) and aligned with National Education Policy (NEP) 2020 that provides knowledge, skill, experiential learning, and hands-on training in Journalism, Communication, and Media studies. Multiple entry and exit options with appropriate certifications are introduced in this program. This programme is intended to provide a broad learning framework within which mass communication, journalism, and human capital programmes respond to the dynamic media and entertainment industry's (M&E) needs. It aims to prepare professionals with the ability to meet the challenges and pursue successful careers in varied fields of the media and entertainment industries. This programme aims at creating an understanding of the core concepts of communication, knowledge of new communication technologies, and responsibility towards society. The curriculum provides students with the information and abilities needed to operate in various media organisations and with different mass communication apparatuses.

  • 4 Years

    Duration of Program

  • UG

    Level of Study

Key Highlights

Structured programme for modern media careers.
Highly qualified and digitally proficient faculty
Well-equipped media studio.
Internships and training enhance industry connections.
Collaborative events with global media partner

How will you benefit

Journalism and mass communication degrees are appealing to media houses.
Provides skills to become a valuable media practitioner.
Preparation for work in a variety of media sectors.
A stepping stone to other careers

What will you study

An elective course chosen from an unrelated discipline or subject for exposure.

Study one GE each in the first four semesters.

Enhance communication, language, and personality skills.

SEC courses are value- and skill-based and may enhance major subject skills.

  • PO1 - Will be able to understand, analyse, and apply the fundamental knowledge of mass communication, its theories, and related concepts.
  • PO2 - Will be able to acquire and apply knowledge related to media and will be able to understand its impact.
  • PO3 - Will be competent enough to undertake a professional job as per the demands and requirements of the media and entertainment industries.
  • PO4 - They will empower themselves through communication, professional, and life skills.
  • PO5 - Will be able to enhance the ability of leadership
  • PO6 - I will become a socially responsible citizen with a global vision.
  • PO7 - Will be equipped with ICT competencies, including digital literacy.
  • PO8 - Will become ethically committed media professionals and entrepreneurs adhering to human values, the Indian culture, and the global culture.
  • PO9 - They will be able to recognise the need to undertake lifelong learning and also acquire the capacity to do so. 10. Will be able to identify the areas of research in society and understand the importance of innovation, entrepreneurship, and incubation abilities.
  • PO10 - Will be able to work efficiently as an individual and also as a part of a team. They will also be able to understand the significance of cooperation and teamwork.


  • History of Journalism and Mass Media (Major)
  • Writing for Print Media (Minor)
  • Domestic Data Entry Operator (GEC)
  • Introduction to Financial
  • Accounting with Tally (GEC)
  • Digital Marketing (GEC)
  • Entrepreneurship Development (AEC)


Digital Marketer


Eligibility Criteria

10+2 in any stream from a recognized Board

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