Programme overview

The MBA (Rural Management) programme seeks to develop students into leaders ready to tackle the challenges of Rural -urban demographic dynamics. It focuses on developing attitude, skill, and knowledge (ASK) to ignite the processes for a circular economy, create organisational forms, identify problems, define objectives, collect and analyse information, evaluate risks and alternatives, and leverage technology to enable qualitative methods to solve problems. It offers appropriate frameworks for evaluating and creating effective organisational responses to diversity. It supports understanding, analysing, and applying ethical frameworks to corporate social responsibility and ethical decision-making.

  • 2 Years

    Duration of Program

  • PG

    Level of Study

Key Highlights

Integrated Approach
Rural Immersion and Field Experience
Sustainable Rural Development Focus
Entrepreneurship and Innovation
Cross-disciplinary Perspective

How will you benefit

The programme provides students with specialised knowledge and skills in rural management, equipping them to effectively address the unique challenges and opportunities in rural areas.
Graduates of the programme have diverse career opportunities in the field of rural development. They can work in government agencies, NGOs, development organisations, corporate social responsibility (CSR) departments, rural-focused companies, and rural en
The course fosters an entrepreneurial mindset and provides students with the skills and knowledge to start and manage rural enterprises.
The programme emphasises rural marketing and supply chain management, providing students with insights into the unique dynamics of rural markets. They learn strategies for rural market penetration, distribution channel management, and product development

What will you study

Equipped with comprehensive rural development knowledge, including rural economies, agriculture, marketing, and socio-economic-environmental influences.

Graduates will be capable of leading and managing rural enterprises, agricultural projects, and development initiatives.

Fosters rural entrepreneurial mindset, empowering students to seize opportunities in rural settings.

A deep understanding of sustainability and inclusivity in rural development.

  • PO1 - Graduates will have the knowledge and tools to promote environmentally sustainable practises, natural resource management, climate change adaptation, and social equity in rural areas. They will contribute to the long-term well-being and resilience of rural communities.
  • PO2 - Graduates will possess a comprehensive understanding of rural development concepts, theories, and practises.
  • PO3 - They will learn how to effectively collaborate with rural communities, assess their needs, and co-design and implement development interventions that empower local stakeholders.
  • PO4 - Pursuing an MBA in Rural Management fosters personal and professional growth. Students develop critical thinking, problem-solving, communication, and leadership skills.
  • PO5 - Graduates will be capable of leading and managing rural enterprises, agricultural projects, and development initiatives.

  • PSO1 - The MBA (Rural Management) Programme would help create a cadre of young professionals well equipped with skill sets for the application of multidisciplinary knowledge comprising decentralised rural planning, natural resources management, sustainable rural livelihoods, rural-urban dynamics, environmental accounting, sustainable livelihood and value chain finance, grassroot operations management, use of geographical information systems, rural retailing, rural marketing, human resources, and agribusiness management.
  • PSO2 - The programme will foster an entrepreneurial mindset among students, empowering them to identify and capitalise on entrepreneurial opportunities in rural settings.
  • PSO3 - Graduates will possess business acumen and the skills to develop sustainable rural enterprises, create market linkages for rural products, and stimulate rural economic growth.

  • PEO1 - I appreciate inquiries in complex, divergent, and risk-prone rural settings.
  • PEO2 - The incumbent would have analytical skills for an effective socio-political-economic environment in a highly volatile institutional eco-system and policy domain.
  • PEO3 - Communicate effectively in ever-changing rural contexts,
  • PEO4 - Develop functional and general management skills
  • PEO5 - Build and Demonstrate leadership, teamwork, and social skills.
  • PEO6 - Evaluate different rural-urban dynamics and identify problems using analytical, creative, and integrative abilities
  • PEO7 - Develop critical thinking


  • Field Induction
  • Rural Development and Public Policy
  • Social Research Methods
  • Managerial Communication & Analysis
  • Managerial economics
  • Accounting for Managers
  • Principle of Management
  • Business Ethic & CSR


Rural livelihood managers
Agribusiness managers
Rural planners


Eligibility Criteria

Graduated from any discipline.

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